2022 March Madness Social + Photography Coverage
Bridgeport Region: (2)UConn, (1)NC State, (5)Notre Dame, (3)Indiana
The Bridgeport region featured some of the top teams in the country during the Sweet 16 and Elite 8 rounds of March Madness. As a content producer and social strategist on the grounds, I was responsible for photography, photo editing, posting, and creation of various other graphic, video, and photo based assets. All content was distributed across Instagram feed, Instagram story, Twitter, Facebook, and TikTok.
March Madness Coverage
From Selection Sunday throughout the Championship, Just Women’s Sports provided an always-on approach covering all on and off court moments of a memorable tournament. In total, JWS generated 133% post increase YoY, 50% cross-channel engagement increase YoY, and 362% Twitter engagement increase YoY.
