The Knicks 3rd overall pick RJ Barrett was selected to participate in the 2020 NBA Rising Stars Challenge during All-Star Weekend in Chicago.

As one of the digital strategists, my role consisted of spearheading the content planning and execution leading up to All-Star Weekend as well as on the grounds in Chicago. All-Star Weekend, which came to life through the social and video team, performed exceptionally well across our channels and was amongst our highest engaged posts for the 2019-20 season (600K+ engagements over 3 days).

Content snapshots included RJ trivia, customized Instagram story templates, custom look and feel for all graphics, and coverage of all of RJ’s events: practice, game, NBA Cares event, media circuit, etc.

At the conclusion of the Rising Stars Challenge, we continued a heavy digital push throughout all All-Star events, to keep the Knicks at the top of fans’ feeds.

RISING STARS WITH RJ BARRETT

REST OF WEEKEND